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Two Videos From One Production: The Making-Of Is the Marketing

I made two videos at once: a launch promo for MediaVerify, and the video about making it.

Here is the marketing angle most people miss. The making-of is often the stronger asset. The polished promo sells the product, but how it was made is what people actually watch, share, and trust. Most brands never capture it. So I built both in one production. One process, two outputs: the hero launch video, and the behind-the-scenes that markets it. Two assets, one effort.

## How it was built

Claude Code orchestrated the whole workflow. The motion graphics are built as code in Remotion: the report UI, the counters, the reveal, all of it with zero stock footage. The voice is DaVinci's Speech Generator, running locally on my own machine and driven by Claude. ChatGPT pressure-tested the script and caught a claim I was overstating before it ever reached the edit.

The video above has both halves. It is the making-of, with the finished promo as the payoff at the end.

MediaVerify is free for Mac and Windows. You can download it from the MediaVerify install page.

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