Back after a social media hiatus. Before I share what comes next, here's an honest look at what 30 days of daily 15-second LinkedIn videos actually produced. Real numbers, straight from the analytics.
The Results
I posted #my15 videos on LinkedIn every day for 30 days. Here's what happened:
- +570% more Impressions
- +415% more Engagement
- +298.94% New Followers
Real Connections Made
Beyond the numbers, the impact that mattered most was in conversations:
- 10 great conversations through LinkedIn messenger
- 3 new local connections in person
- 2 old connections rekindled
- 2 freelance project offers
- 3 meaningful recruiter conversations that specifically mentioned #my15
Website Traffic Impact
My website saw 162.3% more direct traffic over the 30-day period. 26 of those visits came directly from LinkedIn.
The Honest Part
8 people unfollowed me on LinkedIn during the 30 days. Not everyone wants to see daily video content, and that's fine. The people who stayed and engaged were the ones the content was for anyway.
My best posts had value and authentic personal connection. They were not the posts chasing trends.
Conclusion
These are the direct results, from LinkedIn Analytics and Google Analytics. If you want more engagement, more connections, and for people to actually find you: posting a #my15 every day did change my life.
A special thank you to Antoni Tzavelas, ACC for using a 3D printer to create an #my15 keychain and shipping it to me. Reach out to people. LinkedIn is remarkable for connecting with real humans.