Week 2 complete. Fourteen consecutive days of posting on LinkedIn. This week I started paying closer attention to when and what posts performed, and testing a few theories about day-of-week timing.
Week 2 Posts
How to find the recent trending topics for video directly in the LinkedIn app.
Wednesday test: my theory that Wednesday is a popular posting day. It received good traction.
Posting on a holiday is always tough. Huge dropoff on the holiday weekend, as expected. Still love the post.
Saturday has been one of the least effective posting days so far. Leaning into less informative content on Saturdays.
Thankful Sunday saw a bump in traffic. Do more people check LinkedIn on Sundays? Sundays have more traffic than Saturdays so far.
Testing inspirational quotes and whether adding more info in comments helps post views. Posted on Monday for the higher traffic day.
Week 2 Takeaway
The data is already showing patterns. Weekdays outperform weekends. Holidays are a dead zone. Wednesday and Monday both showed above-average reach. The experiment continues.